YouTube Advertising

Managed YouTube Video Advertising through Google AdWords

YouTubeOne of the most effective ways to boost your sales is to advertise through online video ads. YouTube is a powerful media platform that easily reaches out to people, effectively nudging them towards choosing what your business has to offer. As the number 1 video site in the world, YouTube helps you reach out to the most relevant people and build their loyalty through interaction, while conveying your message across in the most engaging ways.


Google AdWords for Video – Attracting the Right Customers and the Right Price. Watch the Video:

What Are Video Ads (adverts)?

Any video that is uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, besides playing videos and in search results.

What do ads cost?

You have complete control over your daily advertising budget, so you can spend what you’re comfortable with. You only pay when someone engages with your ad. If they skip the ad before 30 seconds (or the end) you don’t pay a penny.

Who can I target?

YouTube has a number of targeting options that help you reach the right customers for your business. You can target by:

  • Age
  • Gender
  • Location
  • Interests
  • Placements (specific YouTube Partner channels and websites, YouTube videos and more)
  • Topics (Target your video ads to specific topics on YouTube and the Display Network)
  • Keywords (You can show your video ads based on words or phrases/keywords, related to a YouTube video, YouTube channel, or type of website that your audience is interested in.)
  • And more…

How do I measure the results?

YouTube has built-in Analytics that make it easy to see how your ad performs.

A commanding YouTube advertising campaign starts with a good promotional video. See All Video Examples>

Very Creative provides a video production service to help you reach your relevant audience with entertaining and persuasive videos. Once your video is ready we will set up a Google Adwords (Pay-Per-Click) campaign and target your video ad to potential customers.

Example Client: Improve Your Smile (Woodford House Dental Practice)

TrueView: Advertising through Invitation (via Managed Google AdWords by Very Creative)

TrueView advertising on YouTube, done through Google AdWords, lets you reach out only to the people who are interested in the products & services you offer. This advertising option is highly cost-effective since you do not pay when viewers decide to skip watching your ad.

Don’t you find it annoying when someone forces you to do something you aren’t interested in? The same thing applies to watching video ads: watching unwanted videos can be infuriating. If you force ads to be watched by people who are not interested, there is a great chance that your message will go ignored and unappreciated. Instead of forcing your videos on those who have no desire to watch them, you can invite the relevant people through TrueView YouTube advertising.

Watch the Video on YouTube TrueView Ad Formats

How will your business benefit from TrueView ads?

  • Wider reach, since TrueView ads are shown on YouTube as well as on other sites on the Display Network. The ads can also be viewed through desktop computers and mobile devices.
  • Reach your target market. Your viewers will be those individuals who actively chose to watch your video, without being forced to endure an unwelcome ad. You get your message across to people who are genuinely interested in what you are offering.
  • Cost-effective. You will only pay for the videos when they are watched for 30 seconds (or in their entirety, if shorter than 30 seconds), or when calls to action are engaged by those who are interested in your business. You can also decide on the amount you want to pay for each view. You won’t need to pay every time your video ad is shown.
  • Easy customisation. You can try different video formats, and you can even decide on showing a video which runs longer than 30 seconds or show customer testimonials.

 Showing Your Text and Banner Ads on Youtube

If you are already advertising in Google AdWords, your ads could benefit from the hundreds of millions of views on YouTube. With your AdWords ad, you don’t even need video content to reach a web user watching a video!

You can target multiple ad formats (image, video and text) as different ‘placements’ on YouTube, as well as specific content categories including Science & Technology or Education.

The Different Ad Types that Can Appear with Video Content:

  • Text ads: When your text ad appears in this format, it’s called a “text overlay”. This is essentially your AdWords standard text ad displayed in a special format for video-targeting on the Google Display Network. Only one ad will appear in this space at a time, cycling through up to 10 text ads for 20 seconds each during the video stream. Text overlay ads appear within the bottom 20% of the overall video player window. This ensures that a customer sees relevant, unobtrusive advertising while enjoying their video streaming experience. It can also appear in text ad slots on the overall page where video content appears, just like your text ad can appear on any page within the Google Display Network where the website owner (content publisher) allows text ad placements on their site.
  • Image ads: These can appear in an overlay at the bottom of a video player while a video plays. Your ad could also appear in image ad slots on the overall page where the video content appears, just like your image ad can appear on any page within the Google Display Network where the website owner allows image ad placements on their site.
  • Video ads: Your video could appear before or during video content within a video player. In some cases, a viewer may have to choose to opt-in and watch your video before it appears for them. Your video ad could also appear in video ad slots on the overall page where video content appears, just like your video ad can appear on any page within the Google Display Network where the website owner allows video ad placements on their site.

Monetise Your Videos on YouTube

Monetisation means that you authorize the presence of advertisements on your  YouTube videos, and YouTube charges advertisers for these adverts and shares the fees with you, allowing you to make some money from people viewing your videos. You can submit a video for monetisation and enable ads when you upload a video, or you can go back and enable monetisation on videos that you’ve already uploaded.

Types of YouTube Advertising Formats. There are the various types of ads that may appear next to your videos when you’ve enabled video monetisation.


Display AdsDisplay Ads: These can be seen on the right side of the video being played, and on top of the video suggestions list. Display ads may also be shown below the player for larger players.


Overlay Ads

Overlay Ads: These are the ads that appear to be semi-transparent, on the video’s lower 20% area.



Skippable AdsSkippable Video Ads: These ads can be inserted before the main video starts, during the video, or afterwards. As the name suggests, this type of video can be skipped by viewers after 5 seconds if they don’t want to watch it.


Non-skippable AdsNon-skippable & Long Non-skippable Video Ads: Non-skippable video ads must be watched in their entirety before the main video can be viewed. Long non-skippable video ads, on the other hand, can last up to 30 seconds. Both of these ads can be shown before, during, or after the showing of the main video.


Sponsored CardsSponsored Cards: With this type of ad, a teaser for the card can be viewed for a few seconds; viewers who are interested in browse the cards must then click the icon on the video’s right-hand corner. The content of sponsored cards is usually relevant and related to the main video’s topic.


Let’s Get You Found: +44 (0) 20 8123 8333google partner UK adwords PPC specialist