The blog

What Does Your Brand Identity Say About You?

Brand identity is a faithful, accurate representation of what your business is all about.

A company’s brand is one of its most valuable assets, which is the reason why the creation of a powerful brand identity is such a crucial step in reflecting the culture of your business. Brand image, on the other hand, is how your business is regarded by clients. Very Creative’s goal is to help you build a brand identity that very closely resembles your image.

At Very Creative, we make it a point to spend sufficient time with you so we can understand your business. This will give us a sharper view of what makes your business stand out from the rest.

We will help you come up with a compelling brand identity that will accurately represent the culture of your business. In the course of spending time with you and getting to know your business on a deeper level, we will come up with a solid vision of what makes your brand unique. This distinct quality that makes you rise above the rest will be an important part of coming up with a precise brand identity.

Your brand is what makes your business unique, standing out among other companies in the same industry.

Defining your brand identity involves an in-depth analysis of your business’ strengths, weaknesses, opportunities, and threats (SWOT analysis).

  • Strengths – The factors that give your company the edge over other businesses.
  • Weaknesses – Factors that point to shortcomings as compared to other companies.
  • Opportunities – Elements that can be improved on to create more positive future scenarios for the business.
  • Threats – Elements or circumstances that may pose risks or negative outcomes for the company.

A clear understanding of your company’s strengths, weaknesses, opportunities, and threats will lead to a more precise definition of your brand identity.

Very Creative will present you with a number of services that aim to highlight, represent, and market your business in a consistent manner, through the following methods:

  • “About Us” Page
  • Logo Design/Strapline
  • Signage
  • Stationery
  • Website Design
  • Print Advertising
  • Google Advertising (Text and Image Adverts)
  • Photography
  • Video Production
  • Managed Online Marketing