With Google continually updating its algorithms, the way it displays paid adverts and places greater emphasis on mobile advertising and responsive websites, it is now even more important to have a website which is not only ‘search engine friendly’ but also ‘marketing friendly’.
With our more united ‘Web + Marketing’ strategies we are now able to offer you a further enhancement, which allows for a better users experience but more importantly provides the infrastructure for better online marketing
Our VC-OnSite strategy will make sure that we not only keep the search engines happy but also ensure that your web content is optimised for a better end-user experience, potentially lower marketing costs and increased uptake of your services and products.
Individual web pages are what the searcher relies on to provide them with the information that is tangible, structured, and provide the details that they are after. Good page content also makes it linkable by other websites.
The title tag of each of web-page is important and should be unique and well defined and describe accurately the content. Search engines love title tags and are also used by search engine to display preview snippets. The length of a title tag is also important to make sure that it is displayed correctly.
Search engines like to see what text you have associated with your images. This isn’t just for the sake of it but because search engines use the text to determine what the image is showing and determines if the content of the webpage is relevant to the content of the web page. Images can also appear in Google image search and the “Alt-tag” helps Google to show your images.
Overly large images can slow the speed of your web pages loading and as a consequence give a poor user experience. Images need to be optimised to make sure that they load as quickly as possible and thus engage the end user as quickly as possible.
Internal website links will be checked for any broken links and internal links added/improved.
Combined with online marketing such as Google AdWords, our team will work to make sure that relevant service/product keywords are optimally placed on the relevant web pages. This will also ensure that your keyword Quality Score we will be high, which in turn can reduce marketing costs but more importantly increase the relevance of your advertising campaigns to the end user, who is more incentivised to make a booking, a purchase or make a call.