Ever Wondered Why Things You Searched for Follow You Around the Web?
Google Remarketing is an online advertising tool that enables you to show your ads to people who have already been a visitor to your website, or those who may have used your app.
Also called ad retargeting, remarketing can be a powerful tool to recapture the attention of previous site visitors.
“Think of remarketing as your tenacious sales & customer retention programme.”
Pay-per-click ads are shown to users based on their previous activity on your website. The remarketing strategy enables you, the advertiser, to follow your site’s previous visitors across the partner sites on the Google Display Network.
“Even after leaving your website, your visitors will still see your relevant text and image advertisements shown on other websites they browse – through the persistence of remarketing strategy.”
How does one begin a Google Remarketing strategy?
- First off, you will need to get a remarketing tag or code from Google AdWords. You can then add this tag to all pages of your website or app.
- After tagging your website or app for remarketing, you can then proceed to the creation of a remarketing list for specific pages or categories.
“For example, you can create a remarketing list for people who visit your site’s “Beaded Bags” page; when visitors go to that specific page, their unique cookie ID is added to the remarketing list.”
- You can use the list to build a remarketing campaign, which will show a specific message only to those visitors who are included in your “Beaded Bags” list. These messages or pay-per-click ads will be shown whenever those visitors search Google using corresponding keywords (such as “beaded bags”), and even when they visit other sites on the vast Display Network.
“You can customise the ad based on the specific page visited, to increase relevance. Only those people who are on the remarketing list will be able to see your remarketing messages.”
The Determination of Remarketing and how it affects your Business
“Google Remarketing allows you to stay in touch with your potential customers even after they leave your site.”
Even if a previous visitor left your site without getting in touch with you or without purchasing anything, a connection through brand recollection can slowly be built through your remarketing ads.
“Remarketing keeps your brand fresh in the mind of potential customers. Remember, those in your remarketing list have already shown previous interest in what you have to offer by visiting your website.”
As your brand becomes more familiar to a potential customer, trust is gained – and the possibility of an actual purchase steadily increases with the help of remarketing ads. You can even tweak the remarketing campaign to focus on specific demographic targets for better sales conversion rates.
“Ad retargeting also helps your business by keeping your existing customers constantly reminded of your products and services, increasing the chances of these valued clients buying from you again in the future.”