One of the most effective ways to boost your sales is to advertise through online video ads. YouTube is a powerful media platform that easily reaches out to people, effectively nudging them towards choosing what your business has to offer. As the number 1 video site in the world, YouTube helps you reach out to the most relevant people and build their loyalty through interaction, while conveying your message across in the most engaging ways.
Google AdWords for Video – Attracting the Right Customers and the Right Price. Watch the Video:
What Are Video Ads (adverts)?
Any video that is uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos and in search results.
What do ads cost?
You have complete control over your daily advertising budget, so you can spend what you’re comfortable with. You only pay when someone engages with your ad. If they skip the ad before 30 seconds (or the end) you don’t pay a penny.
Who can I target?
YouTube has a number of targeting options that help you reach the right customers for your business. You can target by:
How do I measure the results?
YouTube has built-in Analytics that make it easy to see how your ad performs.
Very Creative provides a video production service to help you reach your relevant audience with entertaining and persuasive videos. Once your video is ready we will set up a Google Adwords (Pay-Per-Click) campaign and target your video ad to potential customers.
Example Client: Improve Your Smile (Woodford House Dental Practice)
TrueView: Advertising through Invitation (via Managed Google AdWords by Very Creative)
TrueView advertising in YouTube, done through Google AdWords, lets you reach out only to the people who are interested in the products & services you offer. This advertising option is highly cost-effective, since you do not pay when viewers decide to skip watching your ad.
Don’t you find it annoying when someone forces you to do something you aren’t interested in? The same thing applies to watching video ads: watching unwanted videos can be infuriating. If you force ads to be watched by people who are not interested, there is a great chance that your message will go ignored and unappreciated. Instead of forcing your videos on those who have no desire to watch them, you can invite the relevant people through TrueView YouTube advertising.
Watch the Video on YouTube TrueView Ad Formats
How will your business benefit from TrueView ads?
If you are already advertising in Google AdWords, your ads could benefit from the hundreds of millions of views on YouTube. With your AdWords ad, you don’t even need video content to reach a web user watching a video!
You can target multiple ad formats (image, video and text) as different ‘placements’ on YouTube, as well as specific content categories including Science & Technology or Education.
The Different Ad Types that Can Appear with Video Content:
Monetisation means that you authorize the presence of advertisements on your YouTube videos, and YouTube charges advertisers for these adverts and shares the fees with you, allowing you to make some money from people viewing your videos. You can submit a video for monetisation and enable ads when you upload a video, or you can go back and enable monetisation on videos that you’ve already uploaded.
Types of YouTube Advertising Formats . There are the various types of ads that may appear next to your videos when you’ve enabled video monetisation.
Display Ads: These can be seen on the right side of the video being played, and on top of the video suggestions list. Display ads may also be shown below the player for larger players.
Overlay Ads: These are the ads that appear to be semi-transparent, on the video’s lower 20% area.
Skippable Video Ads: These ads can be inserted before the main video starts, during the video, or afterwards. As the name suggests, this type of video can be skipped by viewers after 5 seconds if they don’t want to watch it.
Non-skippable & Long Non-skippable Video Ads: Non-skippable video ads must be watched in their entirety before the main video can be viewed. Long non-skippable video ads, on the other hand, can last up to 30 seconds. Both of these ads can be shown before, during, or after the showing of the main video.
Sponsored Cards: With this type of ad, a teaser for the card can be viewed for a few seconds; viewers who are interested in browse the cards must then click the icon on the video’s right-hand corner. The content of sponsored cards is usually relevant and related to the main video’s topic.