It is the page where your visitors “land” after clicking an ad on an email, a PPC (pay-per-click) ad, or a banner ad. This page has a crucial objective, which is to drive your visitors into completing the action that you specifically want them to do – such as filling out a form with their information. Another landing page goal is to whet the appetite of your visitor enough to encourage them to click through to another page, where they are brought that much closer to making a purchase or choosing your service.
Landing pages can often include:
What makes landing pages so effective?
It’s because they contain only the essential information designed to nudge your visitors into taking the specific action you intended for them to do –without the distracting details.
Very Creative can create that powerful landing page that turns your visitors into leads or sales.
A landing page has two objectives – to convert visitors into:
Leads – In this case, the page will typically include an inquiry form that your visitor will fill out with contact information. The information will help you follow up on the lead generated. Your phone number may also be listed to encourage your visitor to get in touch.
Sales – The landing page comes with a link, which the visitors will click to send them to the checkout area/shopping cart.
To be completely effective, a landing page must have the following elements:
A strong landing page draws your visitors irresistibly. Call us now at Very Creative and let us equip your website with that formidable landing page
What a Landing Page does for your Business
A landing page is a very effective way to test the marketing of a product or service on your website. A/B testing or split testing uses Google AdWords to drive 50% of traffic to a normal webpage (about the specific product/service), and 50% is driven towards the landing page. The conversion rates from the two pages are then compared.
Here’s more proof about how landing pages can greatly benefit your website:
At Very Creative, we efficiently do the tracking and monitoring by using Google Analytics, the most widely-used online web analytics service. The high accuracy and sensitivity of Google Analytics allows us to track even the shortest activities on your web pages. The integration with Google AdWords enables us to track your landing page quality and conversion rates, making it easier to view and interpret your online campaigns.
It’s time to give your website and business a boost. Let Very Creative build a highly-effective landing page that will deliver exceptional results.